We have always thought that most companies are missing the boat in terms of how much their brands are really worth, because they don’t understand how much a small investment in their brand quickly multiplies the perceived value when going public or when attracting growth capital. In most cases a small investment in their brands immediately translates into a competitive edge for products sold off/on the shelf or on the web.

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Why most corporations lack a “big idea” for how to effectively communicate their brand and essence to their stakeholders.

This is a great article from Roger Martin from the Harvard Business Review. We think this explains why most corporations don’t have a “big idea” for how to communicate their brand and essence to their stakeholders. Enjoy. Well done Roger!

A good strategy is the product of the creative combination of two disparate logics — rather than a single linear analytical logic flow — but CEOs and “strategists” are seldom conditioned to become skilled at the requisite creative combination.

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Who is the best damn chef in Miami, and which chef has the most contagious personality. We think we know the answer. Check out the new Chef Michelle Bernstein website . For Michelle we developed a site that has a simple and easy- to- use content management system which allows her staff to update textual content, press releases, and photos throughout the site. The integration fits perfectly with the design work created by Matt Cohen from CAT5 creative. Using a hybrid development strategy we have allowed search engines to index the website while allowing elegant flash slide show functionality. The same methodology was used to build and release two smaller satellite sites for Michelle Bernstein’s restaurants, Sra. Martinez and Michy’s Miami. Maybe now she will consider adding the roasted pork squares on a bed of water melon back on the menu? Anyway, Kompani Group wish they they never got pulled from the menu in the first place.

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